The firm had launched its first such screen in August at PVR in New Delhi, and unveiled its second screen here Wednesday, in partnership with Inox. It is looking to open two more such screens in the country by the end of 2018, according to Samsung India vice-president consumer electronics enterprise business Puneet Sethi.
"We have 26 'Onyx' screens globally. The investment per screen for the exhibitor is around USD 500,000-700,000 for the entire solution," Sethi told PTI. He said the company will have around 20 such screens in the country by the end of 2019. Samsung had unveiled the new technology last year, which marked a shift from theatre projection systems to LED screens in the country.
Sethi said that the company has huge expectations from India while admitting that it's underpenetrated in terms of a number of screens.
(With inputs from agencies.)