BIG FM's AI-Powered Initiative 'BIG Dhun' Set to Revolutionize Music Experience

BIG FM, a leading radio network in India, is integrating AI into its offerings, launching an AI-driven custom song generation platform called BIG Dhun. This platform allows users to create personalized songs based on various inputs like genre, mood, and themes, enhancing user interaction and engagement.

Mumbai, Maharashtra, India - Today, AI is not just a mere buzzword; it's assuming a central role and reshaping the future across various sectors. BIG FM, one of India's leading radio networks, is leveraging its offerings under its integrated marketing brand architecture, BIG World, empowering them with the power of AI. Aiming to create a cohesive and dynamic ecosystem, the radio network plans to enhance user experience and foster deeper connections with its audience. The initiative kicks off with BIG Dhun, an AI-driven custom song generation platform.

BIG Dhun represents a significant step in personalization, offering an interactive platform where users can input various prompts to generate unique songs in seconds. The AI-powered platform invites listeners to share details like mood, preferred genre, language, gender, personal stories, or chosen themes. Set to launch on Friendship's Day, this platform aims to make celebrations special with songs crafted to highlight different kinds of friendships, accompanied by touching testimonials. This innovative use of AI underscores BIG FM's technological prowess and commitment to fostering genuine connections through music and storytelling.

Abraham Thomas, CEO of BIG FM, commented, "At BIG FM, we're leveraging AI to transform our content strategy, enhance engagement, and set new benchmarks in consumer experience. We deliver real-time, data-driven content and interactions, ensuring our offerings are always relevant and tailored to individual preferences." Sunil Kumaran, COO of BIG FM, added, "Through BIG World, our goal is to provide end-to-end solutions. With AI, we're creating personalized content and gaining deeper consumer insights. BIG Dhun will harness AI to create unique experiences, embodying innovation, connectivity, and personalized engagement." BIG FM, with 58 stations, continues to innovate and adapt, merging radio's classic charm with modern digital experiences.

(With inputs from agencies.)