Samsung Soars in India's Smartphone Market, Narrowly Edges Apple

Samsung leads Indian smartphone market by value with a 22.8% share, marginally surpassing Apple in Q3 2024. Premiumization trend, aggressive EMIs, and trade-ins contribute to growth. Meanwhile, Vivo tops in volume. Apple's focus on smaller cities aids its premium image, driven by demand for newer models.

In a highly competitive Indian smartphone market, Korean electronics giant Samsung has secured its position as the leader in value terms, grabbing a 22.8% market share in the third quarter of 2024, according to a recent Counterpoint Research report.

The report highlights that Samsung's growth is propelled by a market shift towards value and premiumization, supported by aggressive EMI offers and trade-ins. Meanwhile, Apple recorded a slight dip in its market share, dropping to 21.6%, as it aggressively expands into smaller cities with new iPhone models.

Vivo leads the market in volume with a 19.4% share, while in chipset terms, MediaTek dominates with a 54% share. The Indian market is increasingly embracing 5G technology, with 93% penetration in mid-range smartphones, showcasing a strategic push toward advanced connectivity features.