Apple's AI-Powered Safari: A Major Threat to Google's Search Dominance

Apple's plan to introduce AI-powered search options in its Safari browser could significantly impact Google's search advertising market. The inclusion of AI providers like OpenAI may shift user preferences, challenging Google's dominance. Google's response includes introducing an 'AI mode' and potential agreements with Apple.

In a bold move that could reshape the digital landscape, Apple is revamping its Safari browser with AI-powered search options, threatening Google's stronghold on the search advertising market.

Apple executive Eddy Cue testified at an antitrust case, revealing the company's plans to add AI search options, including OpenAI and Perplexity AI, to Safari.

With Alphabet's shares dropping 7.6%, this move has rattled the tech industry, as Google's long-held dominance in search adverts faces unprecedented challenges.

(With inputs from agencies.)