Wipro Partners with HanesBrands for AI-Driven IT Transformation

Wipro has signed a strategic agreement with HanesBrands to overhaul the apparel company's IT infrastructure and cybersecurity using AI. The initiative will leverage Wipro's WINGS Operations AI platform to streamline operations, boost compliance, and enhance customer experience while reducing business disruptions.

In a significant technological move, Wipro announced on Wednesday its new partnership with HanesBrands Inc., aimed at revolutionizing the apparel company's IT infrastructure through advanced AI strategies. The multi-year agreement will see Wipro applying its WINGS Operations AI platform to optimize operations and enhance cybersecurity measures at HanesBrands.

This strategy involves adopting AI-driven predictive and preventive methods to bolster security protocols and streamline compliance, according to Wipro's regulatory filing. The AI-first approach is set to improve the overall IT experience for employees, customers, and suppliers within the HanesBrands network.

Commenting on this development, Shiva Jayaraman, SVP and Sector Head – Consumer Business, Americas 1 at Wipro, highlighted that this collaboration not only strengthens their existing relationship with HanesBrands but also positions the company for future growth and innovation by accessing the Wipro Innovation Network's resources and expertise.

(With inputs from agencies.)