Boost in Black Friday Sales: The Mastercard Effect

Mastercard SpendingPulse reports a 4.1% increase in U.S. retail sales, excluding autos, on Black Friday compared to last year. E-commerce sales soared by 10.4%, outpacing in-store growth of 1.7%. These figures highlight significant consumer spending trends and the growing popularity of online shopping.

The latest data from Mastercard SpendingPulse reveals a robust 4.1% rise in U.S. retail sales, excluding automobiles, on Black Friday. This increase is in stark contrast to last year's figures, indicating a rejuvenated consumer market.

E-commerce emerged as a particularly strong performer, with sales surging by 10.4%. This growth starkly outpaced the more modest 1.7% increase in in-store sales, emphasizing a clear consumer shift towards online shopping.

These trends underscore the expanding impact of digital commerce on traditional retail sales strategies, offering insights into consumer behavior and potentially reshaping future retail planning.

(With inputs from agencies.)