VWO and AB Tasty Join Forces to Revolutionize Digital Experience Optimization

VWO and AB Tasty, pioneers in digital optimization, are merging to form a leading digital experience platform. With over $100 million in revenue, this merger extends VWO's global reach, leveraging AI and personalization for enhanced user experiences. Everstone Capital is leading the investment.

PARIS, Jan. 20, 2026 – VWO and AB Tasty, renowned innovators in digital experience optimization, have announced a significant merger pending customary closing conditions. The union aims to establish a premier platform that integrates AI-driven experimentation, real-time personalization, and behavioral analytics.

The merged entity is poised to surpass $100 million in annual revenue from over 4,000 global customers, primarily in the United States and Europe. Operating from 11 offices worldwide, the combination seeks to foster deeper customer partnerships with in-market expertise and substantial investment in AI-native tech platform enhancements.

Everstone Capital leads the investment initiative, reinforcing its commitment to building a global leader in digital optimization. This strategic move leverages Everstone's domain expertise and cross-geography perspective to ensure the new entity's comprehensive product offerings and strong geographical presence.

(With inputs from agencies.)