India's Digital Ad Market Set to Surge to $22 Billion by 2030

Redseer Consulting's report predicts India's digital ad market will double, reaching USD 22 billion by 2030. Currently at USD 11 billion, it is growing at a 10-15% CAGR. Mobile and in-app advertising dominate, with global giants like Alphabet and Meta leading the charge in a privacy-focused, AI-driven future.

The digital advertisement market in India is anticipated to experience remarkable growth, potentially doubling in value over the next five years to reach USD 22 billion by 2030, as per a report by Redseer Consulting.

This growth in digital ad spending is outpacing the broader economy, with the segment making up 70-75% of the total global ad spend by 2025. Notably, mobile advertising is a key growth segment, commanding 65-70% of all digital ad spending.

The market landscape is largely influenced by tech giants such as Alphabet, Meta, and Amazon, who dominate programmatic digital advertising spends. The evolution of this market will be driven by privacy-aware targeting and AI-native campaign execution.

(With inputs from agencies.)