Left Menu
Development News Edition

Majority people prefer physical visit to medical stores, avoid hyper markets during pandemic: Study

PTI | New Delhi | Updated: 20-05-2020 22:33 IST | Created: 20-05-2020 22:33 IST
Majority people prefer physical visit to medical stores, avoid hyper markets during pandemic: Study

More than two-thirds of people consider local kirana stores safe to buy groceries followed by online stores like Big Basket and Amazon Pantry amid coronavirus pandemic, a survey has found. Hyper-super markets like More and Big Bazaar are least preferred during this time, the survey by market research firm Velocity MR said in a report.

A majority of people prefer to visit medical stores for buying medicines even as app-based online pharmacies Medlife and Netmeds are most popular in the segment. Besides 72 per cent of respondents feel Kirana stores are safer to buy groceries, followed by home delivery from online stores like Amazon Pantry and Big Basket, the report titled 'Surviving COVID-19 and Beyond: A Consumer Perspective', said.

Moreover, it also found that 52 per cent of people are using lockdown as an opportunity to upgrade skills and enrol in online courses. "Online learning platforms saw more enrollment from sectors like IT and Education with 56 per cent and 58 per cent respectively than the Finance and Marketing sector. EduTech companies also saw a rise with Byjus enrolling students at 33 per cent, followed by Unacademy and Udemy 28 per cent,” it said.

The data for the study was collected in April 2020 from a stratified sample size of 3,000 respondents. T “For the working professionals, both salaried & business owners preferred video conferencing apps like WhatsApp, Skype, Google Duo, and Zoom. More than 80 per cent of respondents use WhatsApp for video conferencing, thus, making it the top video conferencing app used during the lockdown,” it said. Social media apps such as WhatsApp, YouTube, and Facebook were used regularly during the lockdown.

“It is rather interesting to note that all social media apps have been used almost equally by both genders. Instagram, TikTok, Snapchat are used by respondents with less than 35 years of age, whereas respondents above 35 years of age use Facebook. Hence, brands with a young target audience can consider Instagram, TikTok, and Snapchat to roll their marketing campaigns,” said Velocity MR Managing Director & CEO Jasal Shah..

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)



China: A savior for emerging markets or a poison pill?

... ...

Future of Urban Planning: Artificial Intelligence guiding the way

Advances in emerging technologies like Artificial Intelligence and Machine Learning can help us understand our cities better and derive useful insights from real-time data collected through automated models....


Latest News

Man attempts suicide over Maratha quota issue in Maharashtra

A 28-year-old man hasallegedly tried to commit suicide over the Maratha reservationissue here in Maharashtra, police said on Thursday.The incident took place around 8 pm on Wednesday atKranti Chowk here when the man consumed poison, they sa...

Urdu Bulletin: Farmers' meeting with govt, Biden's inauguration ceremony make headlines

Tenth round of talks between farmer unions and government over the Central agri laws and Joe Bidens inauguration ceremony were widely covered in Urdu newspapers in their Thursday editions. Inquilab The newspaper reported that the Narendra M...

U.S. President Biden arrives safely at White House, protected by thousands of troops, barricades

After taking the oath of office and a brief dash to shake some hands, Joe Biden made it safely to the White House in a barricaded city guarded by more than 25,000 troops and devoid of the hundreds of thousands of spectators who normally thr...

Tripura, Manipur, Meghalaya have made India proud in every field: Vice President

Vice President M Venkaiah Naidu on Thursday extended greetings on the statehood day of Tripura, Manipur and Meghalaya, saying the three states have come a long way since their formation, making India proud in every field. Tripura, Meghalaya...

Give Feedback