Amazon.in to launch voice shopping in Hindi soon

Amazon India on Monday said it will expand its regional language offering further with the launch of voice shopping experience in Hindi in the coming weeks.The e-commerce platform has also announced that customers can now access Amazon.in in Marathi and Bengali, in addition to the five previously available languages Hindi, English, Kannada, Malayalam, Tamil and Telugu.

Amazon India on Monday said it will expand its regional language offering further with the launch of the voice shopping experience in Hindi in the coming weeks.

The e-commerce platform has also announced that customers can now access Amazon. in Marathi and Bengali, in addition to the five previously available languages – Hindi, English, Kannada, Malayalam, Tamil, and Telugu. ''These launches break the language barrier and make e-commerce more accessible and convenient for millions of customers across India,'' Amazon India said in a statement.

For the launch of Amazon. in Marathi and Bengali, Amazon worked with expert linguists to develop an accurate and comprehensible user experience in each of the languages. The team has chosen commonly used terms over perfectly translated words to make the shopping experience authentic, easy to understand, and delightful for customers, the statement said. Amazon customers can select their preferred language across Android and iOS apps, mobile and desktop sites. Once selected, the language preference will be recorded and remembered for future visits. The upcoming launch of the voice shopping experience in Hindi follows the launch of Voice shopping in English in 2020. When the feature is launched, customers will be able to use their voice in Hindi to search for products or check their order status. The voice offering will be available only for Android devices. With this launch, customers will be able to navigate to various touchpoints on Amazon. in the Android app, search for products and add items to the cart among many more using their voice in Hindi or English.

''Our aim with regional language shopping experience is to make e-commerce accessible, relevant, and convenient for customers. Every month, tens of millions of customers visit Amazon. in regional languages and 90 percent of the customers are from tier II and below cities,'' Amazon India Director (Customer Experience and Marketing) Kishore Thota said. This festive season, Amazon is happy to expand the Amazon. in experience for customers in Marathi and Bengali, he added.

''Since the launch of voice shopping in 2020, we are humbled to see by the adoption of voice by Amazon. in customers to fulfill their shopping needs has grown by 2X year-on-year. We will continue to focus on bringing new features for our customers on voice to make their shopping experience exciting and fulfilling,'' Thota said.

Amazon India has been innovating to expand the digital opportunity to both customers and businesses by localizing various offerings in the areas of regional language, voice, and video. Since June 2020, Amazon. has introduced seller registration and account management services in languages such as Hindi, Tamil, Kannada, Marathi, Telugu, Malayalam, and Bengali. In voice, Amazon Alexa - a cloud-based voice service that powers the Echo range of smart speakers - is available in English and Hindi and also understands proper nouns in various languages such as Hindi, Marathi, Gujarati, Kannada, Bengali, Tamil, Telugu, etc. In the video, Amazon Prime Video makes titles available in Hindi, English, Marathi, Telugu, Tamil, Malayalam, Kannada, Marathi, Gujarati, Punjabi, and Bengali. In addition, through Kindle Direct Publishing, authors can self-publish their work in five Indian languages including Hindi, Tamil, Malayalam, Marathi, and Gujarati in addition to English.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)