Lenovo aims for strong growth in gaming PC market over next 5 years

New Delhi, Sep 11 (PTI) Lenovo Tuesday said it expects to have 25 percent market share in Indian PC gaming segment in the next five years if it becomes 5-10 percent of the overall PC market, a senior company official said.

"The overall gaming PC market in India is around 1 percent. It is difficult to call out how the market will expand in the next 5 years but we will be surprised if the market does not cross 5 percent.

"There I expect our market share to be around 25 percent. If I project it on the current growth rate, it will be more," said Shailendra Katyal - Executive Director & India PCSD Consumer Leader at Lenovo.

He was speaking on the sidelines of the unveiling of a new range of Legion gaming personal computers (PCs) priced at Rs 89,999 onwards.

Katyal said the company started investing in gaming segment 5-6 years back and is now focussing on building Legion as a strong brand in the gaming segment.

He said the segment is growing at a fast pace in India with various estimates projecting the growth at 50-100 percent.

"This means it will become 5-10 percent of the total PC market. We have seen it happening in countries like Thailand, Malaysia, Indonesia. If it becomes 10 percent in the Indian market, it will become a large market," Katyal said.

Like its competitors, Lenovo too has launched products for serious gamers and sub-gamers.

Katyal said traction is huge in the age bracket of 24-30 who are fresh in jobs and don't have price issues.