Clothing brand Mufti Tuesday announced the appointment of Vipul Mathur as its new Chief Operating Officer (COO).
"In his current role at Mufti, he will be responsible to augment consumer experiences and propel the brand towards a stronger growth.
"He brings in 20 years of experience in brand management, retail operations and merchandising and was previously employed at reputed organizations such as Aditya Birla Fashion and Retail Ltd., Madura Fashion and Lifestyle and Van Heusen," the company said in a statement.
Prior to joining Mufti, Vipul worked as the brand head for SKULT, before which he was the Chief BNM (Buying and Merchandising) Officer with Aditya Birla Online Fashion (ABOF).
Mathur will succeed Harbir Singh Sidhu.
Mufti, a denim casual wear brand, currently retails through 275 EBOs (exclusive brand outlets) pan India, 1200 multi-brand outlets, 110 large format stores such as Shoppers Stop and Central.