He said Jindal Stainless was planning to triple its share in the kitchenware/hollowware segment.
"The stainless steel long and flat products go hand-in-hand. The entry into long products is part of our diversification. Further, the distribution channel for both stainless steel long and flat products are the same," Vijay Sharma, Senior Vice President, Head-Sales and Distribution (Domestic and Exports), told the media.
On plans for kitchenware industry, Sharma said the group led the industry with the introduction of 200 series and will transform the industry by introducing high-quality chrome-manganese product through the coil route.
"We intend to triple our share in the next two years," Sharma said.
The market size of Indian stainless steel flat products is estimated to be 25 lakh tonnes per annum which are growing at a steady rate of 9-10 per cent per annum.
(With inputs from agencies.)