Mahindra to endorse range of Castrol products
- Country:
- India
Mahindra & Mahindra (M&M) Thursday said it has inked a pact with lubricant manufacturing firm Castrol India.
Under the aegis of the agreement, Mahindra will endorse a range of Castrol products which include aftermarket engine oils and transmission fluids for Mahindra tractors.
"We look forward to partnering with Castrol and benefitting from their strong reputation, high-quality products and widespread distribution network pan India through its over 1 lakh strong retail outlets," M&M President & Chief Purchase Officer, Powerol & Spares Business Hemant Sikka said.
Castrol India Managing Director Omer Dormen said both the organisations share similar values thriving on world-class technology, innovation and sustainability for the future.
Based on formulation exclusively developed by Mahindra for use in their tractors, specifically for engine and wet-brake applications, Castrol will supply these products through its wide distribution network.
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