MANA-Skanda's 'The Right Life' Campaign Nets Rs. 500 Crore in 48 Hours

Bengaluru's 'MANA-Skanda The Right Life' township achieves Rs. 500 crore bookings in 48 hours. The innovative marketing campaign 'The Right Thing' was pivotal, targeting modern homebuyers with its child-centric focus. The project's prime location and world-class amenities drive significant interest.

Breaking industry records, Bengaluru's 'MANA-Skanda The Right Life' has achieved Rs. 500 crore in bookings within just 48 hours, signaling a monumental shift in lifestyle real estate marketing.

MANA, a dominant force in Bangalore's real estate market, partnered with Skanda Developers to launch this child-centric township, spreading across 100 acres. The project attracted wide attention due to its innovative advertising campaign, 'The Right Thing,' which highlighted the complete life experience the township promises, rather than just the residences.

Strategically located on Sarjapur-Varthur Road, the township offers easy access to over 23 international schools, minimizing commute times and maximizing family quality time. The development features sports facilities supported by leading academies, aiming to nurture children's athletic talents. The comprehensive marketing strategy employed traditional and digital media, including a standout 'missing school bus' concept that underscored the township's unique offerings. This approach drove significant engagement, leading to 800+ expressions of interest in just six months.