Arhah Opens Glamorous Diamond Boutique in Mumbai

Arhah, a brand by V. M. Muslunkar & Sons Jewellers Pvt. Ltd., launched its elegant diamond boutique in Vile Parle East, Mumbai, marking a key milestone in luxury jewelry. The grand opening featured notable guests and introduced a blend of traditional craftsmanship with modern design elements.

NewsVoir Mumbai (Maharashtra) [India], July 31: Arhah, under the prestigious V. M. Muslunkar & Sons Jewellers Pvt. Ltd., celebrated the grand opening of its opulent diamond boutique in Vile Parle East, Mumbai. The event marked a milestone in the jewelry industry, presenting a sanctuary for timeless elegance and exceptional craftsmanship.

The launch event on July 26, 2024, was a lavish occasion attended by the city's elite, including prominent jewelers, fashion enthusiasts, and lifestyle journalists. Situated at 301, Avenue 57, Ram Mandir Road, the boutique symbolizes Arhah's dedication to luxury and quality, offering a carefully curated selection of diamond jewelry that epitomizes sophistication and grace. Drawing from the rich heritage of V. M. Muslunkar & Sons, founded 75 years ago by VM Muslunkar, Arhah combines traditional craftsmanship with contemporary designs to appeal to modern sensibilities.

Sagar Muslunkar, Director at V. M. Muslunkar & Sons Jewellers Pvt. Ltd., highlighted, 'Arhah represents a fusion of tradition and modernity. Our new boutique is not just a store; it's an experience. We aim to redefine luxury with every piece of jewelry, ensuring our customers receive nothing but the best.' Each piece at Arhah is manufactured in a state-of-the-art facility using top-quality metals, diamonds, and gemstones. The products are ethically sourced and undergo stringent quality checks, ensuring beauty and responsibility.

Arhah emphasizes a holistic customer experience, providing personalized service by pairing customers with dedicated executives who understand their needs and curate selections accordingly. The boutique features an exclusive area for customers to choose designs comfortably and a dressing room for bridal jewelry, allowing real-time outfit coordination. An in-house designer collaborates with customers to customize jewelry to exact specifications. The Indian diamond jewelry market has seen significant growth, with a projected CAGR of 8.5 per cent from 2021 to 2028. Growing demand for premium jewelry and rising disposable income are major growth drivers. Mumbai, a hub for luxury goods, offers lucrative opportunities for brands like Arhah to establish a strong presence.

Incorporating local culture and heritage, Arhah integrates contemporary elements while remaining true to its roots. Future plans include hosting holiday-themed events and participating in exhibitions to engage with the community. V. M. Muslunkar & Sons Jewellers Pvt. Ltd., founded in Mumbai over 60 years ago, is synonymous with excellence in jewelry craftsmanship. Trust, quality, and innovation have cemented its legacy, making it a preferred choice for discerning customers.

Arhah blends traditional craftsmanship with modern design, offering exclusive and timeless diamond and gemstone jewelry. Each piece is crafted with precision, ensuring quality and ethical standards. Sagar Muslunkar, with a Master's Degree in Luxury Brand Management (Jewelry) and a Diploma in Gemology, brings a wealth of expertise and vision, blending VMM's rich heritage with modern innovation.

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(With inputs from agencies.)