Auto Konnect 2023: Revolutionizing Automotive Advertising through AI

Hybrid, in collaboration with Adgully, hosted Auto Konnect in Gurugram, spotlighting cutting-edge programmatic advertising. The event gathered industry stalwarts to explore innovative approaches for the automotive sector, focusing on AI-driven strategies for enhanced customer engagement and sales.

Hybrid, in collaboration with Adgully, hosted Auto Konnect in Gurugram on August 1, spotlighting the future of automotive advertising through programmatic methods. Industry leaders and tech experts delved into how innovative approaches are transforming the sector.

The theme 'Branding in the Fast Lane: Innovative Approaches to Automotive Advertising' highlighted the power of cutting-edge technologies to enhance customer engagement and sales. Hybrid, a pioneering advertising solutions provider, aims to connect brands with audiences meaningfully through programmatic and contextual advertising.

Auto Konnect featured luminaries from the automotive industry, offering insights into trending strategies and best practices for maximizing marketing efforts. Sergey Kovalev, CCO and Co-Founder of Hybrid, described the event as a platform for innovation and transformation in automotive advertising.

Shreyas Sathe, MD and Co-Founder of Hybrid INSEA, emphasized the importance of AI-driven strategies. Gandharv Sachdeva, Country Head of Hybrid INSEA, echoed the sentiment, highlighting the event's role in revolutionizing marketing strategies in automation.

Maruti Suzuki India's Executive Director, Shashank Shrivastava, discussed the rapid evolution of India's automotive industry, emphasizing the demographic shift towards younger, tech-savvy consumers. The event showcased expert panels on international digital trends, evolving buyer needs, and the transformative role of AI in advertising.

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(With inputs from agencies.)