Kothari Industrial Corporation Partners with Royer Group to Launch Kickers Footwear in India

Kothari Industrial Corporation Ltd has entered a 30-year agreement with Royer Group to distribute Kickers footwear in India. This collaboration will involve technology exchange and local production, supporting India's 'Make In India' initiative. The partnership aims to revolutionize the Indian retail fashion industry with high-quality and stylish footwear.

Kothari Industrial Corporation Ltd, a part of the diversified D C Kothari Group, has announced a historic 30-year licensing and distribution agreement with France's Royer Group for the sales and marketing of the popular footwear brand Kickers in India, the company revealed on Saturday.

The agreement's reach extends beyond India, encompassing markets in Qatar, the United Arab Emirates, Saudi Arabia, Nepal, Maldives, Sri Lanka, Bhutan, and Bangladesh, signifying a massive expansion for the brand in South Asia and the Middle East.

Aligned with the Indian government's 'Make In India' campaign, the partnership will bring an exchange of technology in the apparel and footwear segments between the two companies, according to a statement from Kothari Industrial Corporation Ltd. Vice Chairman and Managing Director J Rafiq Ahmed described the entry of Kickers into India as a potential game-changer for the fashion retail sector. The products promised would be stylish, high-quality, and feature comfort technologies.