HOWL Digital Wins BSE Ltd.'s Digital Marketing Mandate

HOWL Digital has secured the digital marketing mandate for BSE Ltd. to modernize the brand, attract younger investors, and raise awareness about investment safety measures. The comprehensive strategy includes social media, content creation, targeted campaigns, and SEO.

BusinessWire India

Mumbai (Maharashtra) [India], August 20: Leading digital marketing agency HOWL Digital has been awarded the digital marketing mandate for BSE Ltd., Asia's oldest stock exchange. BSE Ltd., which boasts a legacy of 150 years, selected HOWL Digital after a competitive process. The agency aims to modernize the company's image, making it appealing to a younger demographic. Key objectives of this partnership include informing new investors about safety measures and increasing awareness among both new and existing users, thereby expanding BSE Ltd.'s user base.

"We are honored to partner with BSE Ltd. in this pivotal initiative. Our goal is to leverage our expertise in the BFSI space to amplify BSE's presence in the market. This collaboration is a testament to our commitment to driving impactful and meaningful change through strategic digital communication," said Tufayl Merchant, Co-Founder & Business Director at HOWL Digital.

HOWL Digital will implement a comprehensive digital marketing strategy incorporating social media marketing, content creation, targeted campaigns, educational content, and SEO to advise budding investors about safety measures and regulatory protections offered by BSE Ltd.

(With inputs from agencies.)