All India Pickleball Association Teams Up with Branquila Brand Ventures for New Marketing Push

The All India Pickleball Association (AIPA) appoints Branquila Brand Ventures (BBV) as its exclusive brand agency. BBV will manage AIPA's brand and marketing initiatives, aiming to boost the sport's reach and engagement across India. Pickleball is one of the fastest-growing sports worldwide.

The All India Pickleball Association (AIPA) announced the appointment of Branquila Brand Ventures (BBV) as its exclusive brand agency in India. Effective immediately, Branquila will oversee AIPA's comprehensive brand and marketing strategy, which includes digital marketing, public relations, trade marketing, influencer management, and creative.

Commenting on the partnership, Arvind Prabhoo, President of AIPA, stated, 'As Pickleball moves into its next phase of growth, we are excited to have Branquila on board to help us navigate the positioning, placement, and promotion of the sport in India. We plan to expand Pickleball's reach and engagement across the country and look forward to this collaborative journey to elevate the game to new heights.'

Sandeep Dahiya, Founder and CEO of Branquila Brand Ventures, said, 'We are honored to work with AIPA in promoting Pickleball, a sport with immense potential and appeal in India. The AIPA team's energy and belief in Pickleball is infectious, and we look forward to creating a unique and engaging brand presence that resonates nationwide across platforms, driving growth and participation in the sport.'

With over five million players in 84 countries, Pickleball is known for its accessibility and appeal to all ages, from 5 to 70 years old. It combines elements of table tennis, badminton, and tennis and can be played indoors in singles or doubles on a court.