Quick Commerce Revolutionizing Grocery Shopping Trends in India

Quick commerce is dramatically changing grocery shopping, with 31% of online shoppers using instant delivery platforms and 39% for top-up purchases. A NielsenIQ report highlights that consumers in major Indian cities are increasingly embracing multichannel shopping, with significant usage of online platforms for grocery needs, especially in metropolitan areas.

Quick commerce has swiftly emerged as a significant driver in the grocery shopping sector, with 31% of online shoppers now relying on instant delivery platforms and 39% utilizing them for top-up purchases, according to a NielsenIQ report.

The report, based on a survey of 4,500 consumers in major Indian cities such as Delhi, Mumbai, and Bangalore, highlights the evolving shopping habits of people aged 18-65 who frequent hypermarkets, supermarkets, TT stores, and online stores.

The data reveals that 42% of shoppers use quick commerce for ready-to-eat meals and 45% for salty snacks, indicating a notable rise in multichannel shopping behavior. Shoppers are increasingly combining both modern trade and online platforms in their shopping routines, particularly in metropolitan areas. The report notes that 20% of offline shoppers also turn to online stores for their grocery needs, which is more pronounced in metro areas where online platforms are used more frequently for main shopping, while non-metro shoppers utilize them for top-up purchases.