Magicpin's Leadership Hits the Streets for New Year's Deliveries

Magicpin's top executives, led by CEO Anshoo Sharma, surprised customers by personally delivering food orders on New Year's Eve in major cities, showcasing their commitment to hands-on leadership. The firm recently launched magicNow, its new quick commerce brand, utilizing its Velocity logistics aggregator service.

On New Year's Eve, the top executives at Magicpin took to the streets, delivering food to customers across Delhi NCR, Mumbai, and Bangalore. This unusual move was part of their commitment to ground-level engagement, even on the busiest night of the year.

CEO Anshoo Sharma, along with other senior leaders, defied conventional practices by opting to leave the comfort of their offices. They sought to connect directly with their customers, spreading New Year happiness and setting a vibrant tone for 2024.

As Magicpin dives into quick commerce with its new initiative, magicNow, the firm continues to innovate its logistics through Velocity, partnering with third-party logistics companies like Shadowfax and Dunzo. This strategic approach aims to streamline services for over 2,000 food brands.