Zepto Reforms: Embracing Marketplace Model and Launching Thor

Zepto is transitioning from a B2B model to a marketplace model with the creation of Zepto Marketplace. The shift, along with the launch of a SaaS platform 'Thor,' aims to enhance quality control and service. The company is preparing for a public listing and expansion to 50 cities soon.

In a strategic overhaul, quick commerce company Zepto is transitioning from its current B2B operations to a marketplace model with the establishment of its new entity, Zepto Marketplace.

Set to bring enhanced control over quality and service, the shift aligns Zepto with industry peers such as Blinkit and Swiggy Instamart, who are already operating under marketplace models. Zepto's new venture, including a SaaS inventory platform named 'Thor', promises to streamline operations further.

The company, valued at USD 5 billion, anticipates a public listing within this year while planning to expand its footprint across 50 cities in the coming months, capitalizing on recent growth and a USD 350 million funding boost.