Unilever Scoops Up Opportunity with Ice Cream Division Demerger

Unilever plans to separate its ice cream business, listing it in Amsterdam, London, and New York. The move aims to win back investor confidence following years of underperformance. The demerger involves popular brands like Magnum and Wall's, marking a strategic shift in Unilever's business operations.

Unilever, the owner of well-loved ice cream brands Magnum and Wall's, announced on Thursday that it plans to separate its ice cream business via demerger. The company will list the division in Amsterdam, London, and New York, a decision that signals a significant change in strategy.

The move comes as part of Unilever's efforts to regain investor confidence after years of lackluster performance in its ice cream sector. The company had revealed these plans last year, emphasizing the need to streamline operations and focus on more profitable ventures.

By making its ice cream business an independent entity, Unilever aims to unlock value and propel growth. This strategic step is expected to provide the necessary boost to rejuvenate investor interest and enhance the company's overall market standing.

(With inputs from agencies.)