New Zealand Strengthens Business Events Sector with $3 Million Investment

Minister Upston highlighted the significance of business event participants, who spend an average of $175 more per day than other tourists.

The New Zealand Government is reinforcing its commitment to the business events sector with an additional $3 million investment from the International Visitor Conservation and Tourism Levy, Tourism and Hospitality Minister Louise Upston announced today.

This funding boost aligns with the Government’s broader Tourism Boost package, which includes targeted initiatives to attract more visitors from Australia and stimulate regional tourism. The latest investment will specifically enhance New Zealand’s capacity to secure and host international business events, conferences, and high-value incentive programmes.

Attracting High-Spending Visitors in Off-Peak Seasons

Minister Upston highlighted the significance of business event participants, who spend an average of $175 more per day than other tourists. Additionally, these visitors often travel between March and November, helping to sustain the tourism sector during the traditionally quieter months.

“This funding will enable Tourism New Zealand to increase its annual conference bid development from 90 to 110 bids, attract premium incentive programmes, and strengthen our presence at key international trade events,” Minister Upston stated.

Economic Impact and Global Positioning

The additional investment aims to secure business events that are expected to generate more than $30 million in incremental economic spend. This presents a major opportunity to showcase New Zealand’s world-class conference venues, premium hotels, and unique experiences to global audiences.

“We now have cutting-edge conference facilities ready to host international events. By boosting the Conference Assistance Programme and supporting organisations in their bidding efforts, we can ensure New Zealand is seen as a premier destination for global business events,” Minister Upston added.

Support Available for Conference Bids

The funding is accessible to various organisations, including universities and industry groups, looking to host international conferences in New Zealand. Additional support will be offered to secure high-value incentive business, further amplifying the economic benefits of this initiative.

Driving Growth and Tourism Recovery

This investment is part of the Government’s broader strategy to accelerate tourism recovery, drive export activity, and contribute to economic growth. The Tourism Boost package has been developed in close partnership with industry leaders to ensure long-term benefits for the sector.

“My message is clear—New Zealand is open for business. We are ready to welcome more business visitors and establish ourselves as a leading destination for international conferences and events,” Minister Upston concluded.