Ripuraj: Beyond Rice, Stepping into Lives

Ripuraj is celebrated for its premium rice, but its CSR efforts, especially with Maher Mamta Niwas, highlight the brand's deeper commitment. Through consistent support, Ripuraj Foundation impacts lives, emphasizing that true corporate responsibility lies not in mere donations but in lasting relationships and genuine care.

New Delhi [India], August 11: Ripuraj has become synonymous with delivering superior quality rice while upholding its core values of care, consistency, and trust. However, the brand's commitment extends beyond its product through their impactful Corporate Social Responsibility (CSR) efforts.

Ripuraj Foundation, the brand's CSR arm, has made significant strides in supporting Maher Mamta Niwas, a home for women in need. Over the past two years, the foundation has established a meaningful partnership through consistent assistance, exemplified by the monthly donation of 500 kg of rice and other essential supplies.

The foundation's approach goes beyond material support, fostering emotional connections by celebrating festivals and responding swiftly to urgent needs. This sustained involvement showcases Ripuraj's belief that CSR is about nurturing real connections, not just fleeting aid. With plans to extend such support to more communities, Ripuraj reinforces its role as a socially responsible brand, focusing on human values just as passionately as it does on business success.

(With inputs from agencies.)