Diwali 2025: A Sparkling Boost for India's E-commerce Sector

The Diwali 2025 festive season brought significant growth to India's e-commerce sector, with a 24% increase in order volumes and a 23% rise in GMV. Quick commerce apps led the surge, while tier II and III cities accounted for 55% of orders, highlighting increased digital adoption and trust in smaller towns.

The 2025 Diwali festive season concluded with notable success for India's e-commerce sector, which saw a 24% year-on-year growth in order volumes and a 23% rise in gross merchandise value (GMV), according to data from Unicommerce.

Quick commerce apps played a pivotal role, experiencing a massive 120% YoY jump in orders, while brand websites marked a 33% increase. Marketplaces dominated with 38% of total purchases and an 8% growth in order volumes.

Data from over 150 million transactions during the 25-day festive period indicated robust demand in categories such as FMCG, home decor, and health products. Growth was particularly strong in tier II cities with a 28% increase, reflecting the growing digital influence in smaller towns.