Luxury Second Homes: The New Investment Frontier

ASK Property Fund and India Sotheby's International Realty partner with Amavi by Clarks to create a Rs 500 crore fund platform for investing in luxury second homes. The focus is on branded properties in scenic locations, appealing to India's wealthy clientele, blending investment with high-end living experiences.

In a groundbreaking move, ASK Property Fund and India Sotheby's International Realty have unveiled a Rs 500 crore platform aimed at reshaping India's luxury housing landscape. The joint venture, known as ASK Curated Luxury Assets Fund-I, partners with Amavi by Clarks in a strategic push towards branded second homes.

The investment platform is designed to tap into India's Ultra High Net Worth Individuals' growing appetite for luxury homes in picturesque settings like hills and lakes. Amit Bhagat, CEO at ASK Property Fund, emphasized the platform's potential to unlock unique investment opportunities, targeting an elite clientele pursuing exclusive lifestyle experiences.

With backing from prominent hotel groups, the initiative promises to combine ASK's financial prowess with India Sotheby's luxury insights and Clarks Group's hospitality expertise. The result is anticipated to be a series of premium villa developments offering both substantial returns and exceptional living standards.

(With inputs from agencies.)