Tilaknagar Industries Acquires Iconic Imperial Blue Brand

Tilaknagar Industries Ltd has completed the acquisition of Imperial Blue from Pernod Ricard India for Rs 3,442 crore. This deal positions TIL as a major player in India's whisky market. The acquisition, funded through various financial means, includes branding rights and involves the transfer of 116 employees.

Tilaknagar Industries Ltd announced on Monday that it has finalized the acquisition of the Imperial Blue business division from Pernod Ricard India, the French spirits giant's subsidiary. The transaction, valued at Rs 3,442 crore, marks a strategic expansion for TIL within the Indian whisky market.

The financial considerations for the acquisition include a lump sum amount with potential adjustments post-closure. Additional deferred payment of €28 million is scheduled four years after the deal closes. The acquisition, previously approved by the Competition Commission of India, is expected to bolster TIL's market presence amidst growing demand for premium whisky.

As part of the acquisition agreement, TIL gains the brand rights to Imperial Blue, along with associated trademarks, and has struck deals for essential raw materials and branding licenses. This significant strategic move also involves the transition of 116 employees from Pernod Ricard India, reinforcing TIL's operational capabilities.

(With inputs from agencies.)