CASE Construction Expands South India Footprint with New COCO Store

CASE Construction Equipment has launched its first company-owned, company-operated store in Tiruchirappalli. The facility is dedicated to enhancing CASE's market presence in Tamil Nadu and nearby areas, featuring a workshop and extensive inventory, aiming to improve customer service as infrastructure demand rises.

CASE Construction Equipment has taken a significant step by inaugurating its first company-owned and company-operated brand store in Tiruchirappalli, bolstering its presence in the region.

The new establishment will act as a strategic hub to deepen the company's influence across Tamil Nadu and neighboring markets. Located on the Trichy-Dindigul road, the facility spans 5,300 square feet and includes two fully equipped bays, a workshop, and a warehouse stocked with approximately 700 parts lines.

Managing Director of CASE Construction Equipment-India and SAARC, Shalabh Chaturvedi, emphasized the strategic importance of Tiruchirappalli, citing ongoing developments in roads, irrigation, and public infrastructure as key factors. The new store aims to enhance customer engagement and service efficiency, meeting the growing demand for reliable equipment and responsive service in India's burgeoning infrastructure sector.

(With inputs from agencies.)