Footwear Frenzy: Rs 1 Shoe Deal Sparks Chaos

A shoe shop's Rs 1 shoe promotion caused a massive rush, forcing police to use mild force to control the crowd. Hundreds flocked to the store before dawn, eager for the deal, leading to traffic chaos and tension. Shop owners were detained for the disorder caused.


Devdiscourse News Desk | Kozhikode | Updated: 08-03-2026 12:30 IST | Created: 08-03-2026 12:30 IST
Footwear Frenzy: Rs 1 Shoe Deal Sparks Chaos
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A promotional campaign by a local footwear store offering premium shoes for just Rs 1 triggered chaos on Sunday morning. The unexpected turnout compelled the police to use lathicharge tactics to manage the crowd. The promotion, which promised this offer to the first 100 customers showing a one rupee note, drew a massive crowd.

Starting as early as 2 am, hundreds of eager buyers began to assemble, many traveling from far-off districts like Wayanad. This sudden influx created a stampede-like situation and halted traffic, causing significant disruption. A young boy from Wayanad recounted his early arrival at 2:30 am only to find the place already packed.

As the gathering exceeded the shop's capacity, authorities had to step in. The police resorted to mild lathicharge to prevent any potential stampede, but not before the chaos escalated. Consequently, shop owners were detained in connection to the disturbances and tensions in the vicinity.

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