Reliance Retail Acquires Himalayan Beauty Brand Pahadi Local.

Reliance Retail has acquired Pahadi Local, a brand known for its Himalayan-inspired beauty products. This move aligns with its strategy to expand in the beauty and wellness sector. The acquisition will help scale Pahadi Local's presence, while keeping its sustainable and authentic brand values intact.

Reliance Retail, India's foremost retailer, has acquired Pahadi Local, a beauty brand famous for its Himalayan-inspired products, for an undisclosed sum. The acquisition aims to bolster Reliance's portfolio in traditional beauty and wellness sectors.

This strategic move highlights Reliance Retail's ongoing efforts to build and expand Indian brands with strong narratives and scalable business models through its comprehensive omni-channel ecosystem.

Pahadi Local is recognized for its sustainable sourcing and commitment to environmental preservation, aligning with Reliance's long-term vision for its beauty and personal care division.

(With inputs from agencies.)