India's FTAs with Europe: Catalysts for Economic Growth and Investment

The Free Trade Agreements with the UK and EU are pivotal not just for reducing luxury car import duties but also for driving foreign investments and manufacturing, according to Audi India's Balbir Singh Dhillon. He highlights the agreements’ broader economic impact, including increased demand for luxury goods and strengthened local industry.


Devdiscourse News Desk | Updated: 18-03-2026 09:48 IST | Created: 18-03-2026 09:48 IST
India's FTAs with Europe: Catalysts for Economic Growth and Investment
Balbir Singh Dhillon, Brand Director, Audi India. (Photo-ANI) . Image Credit: ANI
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The Free Trade Agreements (FTAs) that India has signed with the UK and the European Union should not be perceived merely as opportunities to cut import duties on luxury cars. Brand Director of Audi India, Balbir Singh Dhillon, emphasized that these agreements are a much-needed impetus for foreign direct investment and manufacturing advancements within the country.

In an exclusive statement to ANI, Dhillon noted, "With nine FTAs in place, India is set to witness a surge in foreign investment, accelerated manufacturing activities, and substantial wealth creation over the next few years, potentially boosting the stock market." He indicated that while FTAs may eventually alter car import quotas, their overarching significance lies in reshaping India's economic landscape.

Dhillon further articulated that the impact of such trade agreements might take about one and a half to two years to fully manifest. Nevertheless, the FTAs lay the groundwork for an economic ecosystem poised to uplift India's demand for premium vehicles through stimulated foreign direct investments and enhanced local manufacturing.

He argued that the broader economic strengthening would naturally lead to increased luxury goods consumption. "The FTA is fundamentally about creating wealth within India, fostering a market where luxury goods, including cars, will see heightened demand," he commented.

Pointing to India's young demographic advantage, Dhillon highlighted that 65% of the population is under 35 — a demographic poised to drive future growth. Combined with pro-growth government policies like 'Make in India' and startup support, these factors are expected to significantly bolster economic expansion.

Addressing the recent price increase by Audi India, Dhillon attributed it to currency fluctuations, noting that while some costs are absorbed, others result in price hikes, like the recent 2% increase across the model range.

On the broader auto sector outlook, he projected sustained industry growth, supported by developments in infrastructure and policy refinements. Audi India plans to launch innovative, customer-focused products aligning with consumer feedback, with more introductions slated in the near future.

Recently, the company launched the Audi SQ8 in India at an initial price of Rs 1.78 crore (ex-showroom).

(With inputs from agencies.)

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