BIG FM Realty Launches Bold Entry into Luknow's Real Estate With Big UNIMAXX City

BIG FM has launched its real estate vertical, BIG FM Realty, in Lucknow, unveiling its flagship project Big UNIMAXX City in Bahraich. Targeting Rs. 1,200 crore in revenue, the company plans to expand its portfolio to Rs. 4,000 crore over the next three years, marking a significant real estate venture.

Lucknow saw the strategic entry of BIG FM into its real estate landscape with the launch of BIG FM Realty, marking a new chapter for the iconic media powerhouse under Reliance Broadcast Network Limited. The flagship project, Big UNIMAXX City, situates itself as a critical offering in Bahraich, Uttar Pradesh, aiming to redefine real estate in the city.

The ambitious rollout targets an initial revenue goal of Rs. 1,200 crore, with an upward scaling plan to reach Rs. 4,000 crore via upcoming projects over three years. The grand launch at The Centrum in Lucknow brought together over 500 stakeholders, signaling BIG FM Realty's prominent arrival in a rapidly evolving market. Attendees echoed the potential for a media-led real estate model to boost regional standards significantly.

A highlight was Greenlands Global Pvt. Ltd. being named the Managing Partner for Big UNIMAXX City. This partnership will spearhead sales, marketing, and strategic positioning while implementing a structured approach to project execution. BIG FM Realty is leveraging its media network's robust credibility and reach to reimagine real estate marketing in emerging cities like Lucknow, aligning with the city's exciting growth trajectory.

(With inputs from agencies.)