Premium Swiss watch manufacturer Parmigiani Fleurier has forayed into the Indian market exclusively with Ethos Watch Boutiques. The timepieces from the brand are priced over Rs 7 lakh, and will be available in all major metros through the network of Ethos Watch Boutiques within the next two years, Parmigiani Fleurier said in a statement.
Parmigiani Fleurier CEO Davide Traxler said, "The Indian market for our brand is unexplored, and we identified this opportunity to venture out to a new territory and make investments in India". "The watchmaking market is more stable today, and there will be obvious challenges along the way while growing and expanding, but with a brand like ours with some very sturdy roots, we can face the future head on. In Ethos, we have found the right partner..." he added.
(With inputs from agencies.)