Essilor unveils Crizal Sapphire 360° UV lenses for youth

Essilor, who was ranked for the 7th consecutive year by Forbes among the 100 most innovative companies of the world, launched a new lens of Crizal named Crizal Sapphire 360°UV with the thought of, 'Making the invisible, a new visible', targeted towards the millennial.

The millennial are not an easy demography to crack, but marketers are tapping their love for technology, innovation, minimalistic lifestyle to grab their attention, and this time Crizal in an effort to market the millennial and their individualism, launched Crizal Sapphire 360° UV, a nearly invisible anti-reflective lenses with the notion of making the invisible a new visible.

Crizal Sapphire 360°UV coating is the latest innovation in the 25 years history of one of the Group's flagship brands - Crizal, first launched in 1992 to improve visual comfort by reducing glare and enhancing the transparency and durability of lenses.

The world is changing and so is Essilor. Maarten Geraets, CEO, Greater India said, "Our business serves an essential purpose of improving lives by improving sight and at Essilor, we constantly strive to be relevant with changing times. Keeping in mind the minimalistic design preference of the millennials, the nearly invisible Crizal Sapphire 360° UV helps them enjoy uninterrupted and more vivid vision." He further added, "Through an in-depth study of the changes in our daily light environment as well as consumer expectations, Essilor R&D teams set out to improve visual comfort through better anti-reflective performance and lens transparency with another level of innovation. Crizal Sapphire 360° UV is a revolutionary vision solution targeted towards the millennial, who are the game changers in today's dynamic market."