Amazon Now: Revolutionizing Quick Commerce with Record Growth

Amazon's quick commerce service, Amazon Now, is experiencing substantial growth in India, with orders rising 25% monthly. The service delivers items in under 30 minutes and is expanding globally, reaching millions across nine countries. Amazon plans further expansion and has reported significant financial gains.

Amazon's rapid delivery service, Amazon Now, is booming in India, achieving a 25% month-on-month increase in orders, as confirmed by CEO Andy Jassy.

Since its inception last year, the service offers delivery in 30 minutes, attracting Prime members to shop more frequently. The successful model has been scaled to nine countries, with global availability expanding.

Amazon reported USD 181.5 billion in net sales for the first quarter of 2026, a 17% increase from the previous year. In India, Amazon Now competes fiercely with local quick-commerce brands and plans to increase its presence in 100 cities, backed by a significant investment in infrastructure.