Sebi to accept Mutual fund ads through e-mail to boost Go Green initiatives

Mutual fund houses can now submit their advertisements electronically to markets regulator Sebi. Under Sebi regulations, mutual funds have to submit advertisements issued by them to the watchdog within 7 days of their issuance.

In a circular Friday, Sebi said mutual funds are now advised to submit links to access the advertisements to be filed under the regulations by sending them through e-mail. The move is in "continuation to the various Go Green initiatives in mutual funds," it said.

Advertisement materials like pamphlets can be submitted as an attachment along with e-mail. According to the circular, compliance officer of respective mutual fund needs to confirm that the advertisement complies with the advertisement code mentioned in mutual fund regulations. For future reference, mutual funds would be required to maintain the copy of advertisements, it added.