Business brief

FMCG firm Cremica Food Industries Friday said it has joined hands with French firm Maison Routin to enter the bar syrup category with the launch of 'Bonheur', targeted at bars and cafes.

"Bonheur syrups will delight the Indian market with their perfect balance of French aromas matched with local palate," the company said in a statement.

The company has a strong presence in mayonnaise and sauce categories in India.