Job postings for 'content manager, editor' roles see 72 pct surge in last 13 months

With online presence becoming necessary for companies these days, there has been a surge in demand for content managers and content editors which has grown by 72 percent during January 2018 till January 2019, according to a survey. "As more and more organisations are creating an online presence, it becomes essential to review and create any conversations around their interests.

In an increasingly crowded marketplace, it is important to take ownership of one's messaging. Content managers or content editors thus become custodians of an organisation's image," Indeed India managing director Sashi Kumar said quoting the survey. The global employment-related search engine revealed that last 13 months alone (January 2018 to January 2019), job postings for 'content manager' and 'content editor' roles have seen a 72 percent increase.

The data is based on job postings containing the key words 'content manager' and 'content editor' on the Indeed site and number of job searches using the same. Job postings for these roles have gone up by 27 percent in the last three years (January 2016 to January 2019), it added. Searches for the same have seen an increase of 58 percent during the same period, as job seekers tap into available opportunities, it added.

India's IT hub, Bengaluru also leads the way for job openings for content editor or content manager roles with over 17 percent of all job postings in the country. It is followed by Mumbai and New Delhi, which host over 10 percent of related job postings each, it added. Further, the Indeed data revealed that the average beginners salary for a content manager is Rs 3.69 lakh per year in the country. It also found that the typical tenure for a content manager is less than one year.