VKC group ropes in Bollywood actor Amir Khan as its brand ambassador

With 10 per cent annual growth in the Rs 40,000-crore Indian footwear market, Walkaroo from U4ic (Euphoric) International, a VKC group company, is aiming to make it the biggest brand in the near future, a top company official said Monday. To achieve the target, the company has signed in Bollyood actor Amir Khan as its brand ambassador with the catchword 'Be Restless', which brings alive restlessness showcased by infinity chasers or millenials with hunger for more, managing director of VKC Naushad told reporters here.

The company is now focussing on the sports segment considering the demand from the youth and younger generation, he said. Of the Rs 2,300-crore turnover, this segment contributed Rs 480 crore which is expected to touch Rs 1,000 crore next year. Stating that the company was exporting five per cent of its total sales and two-three per cent through on-line, Naushad said it was proposed to expand both the distribution and retail network. Considering the demand, the company would also increase its present manufacturing capacity of five lakh footwear, he said.

(With inputs from agencies.)