Monte Carlo ropes in Andre Russell as brand ambassador for its sportswear brand

Clothing firm Monte Carlo Friday said it has roped in West Indian cricketer Andre Russell as the brand ambassador for its sportswear brand Rock It. "The Jamaican all-rounder will now be the face of a series of multi-channel marketing and promotional activities for the brand," Monte Carlo said in a statement.

Rock It offers gym wear and sportswear including gym t-shirts, workout vests, sports shorts, track pants, active t-shirts, among others. Rishabh Oswal, founder, Rock it, (Monte Carlo - Executive Director) said Andre Russell embodies the essence of the brand and his easy vibe is set to take the brand value a notch high.