ValueLabs Announces a New Look

The new and improved brand image is inspired by all elements that spell sophistication and clarity. The new logo draws inspiration from a diamond, which is a picture of 'strength' and 'perfection', two values that are foundational to ValueLabs. There is an 'upward tick' on the left reflecting their commitment to doing the right thing, always.

The colour palette consists of bold colours like Keppel, which is a mix of blue, yellow and green. Blue for freedom, yellow for hope and green for all things done right, concepts that are synonymous with ValueLabs today. The minimalist approach of the brand is further accentuated by the use of just white and black along with Keppel.

This rebranding is centred on the aspiration of being best in class in everything they do. "We have grown as a company, spread across 28 locations globally, and operate at the intersection of technology, innovation and problem-solving. The time has come for us to refresh our look, in line with the company that we have evolved into," said the Founder and CEO, Arjun Rao, on the day of the launch.

The UX Group also inaugurated their experience centre with an exhibition, 'Identity', to walk employees through the thought process behind the new logo.

ValueLabs also unveiled its new website later that evening.

 

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