cmercury selected for IIMK LIVE incubation program of IIM Kozhikode

IIMK LIVE is the Business Incubator and Entrepreneurship Development Centre of IIM Kozhikode which is rated as one of the top 10 business schools in India by the National Institutional Ranking Framework (NIRF). LIVE (Laboratory for Innovation, Venturing, and Entrepreneurship) aims to build a unique startup ecosystem to contribute to the nation's economic goals by promoting innovation, new business venturing, and entrepreneurship among qualified startups.

cmercury, a fast-growing marketing automation suite, adds another feather in its cap by getting selected for the IIMK LIVE incubation program of Indian Institute of Management Kozhikode (IIMK) for startups and early growth stage ventures. This is a great opportunity as it offers a big hand for cmercury to develop futuristic and smart digital marketing automation solutions utilizing the IIMK LIVE platform.

Admission to incubation program at LIVE was a highly competitive process. After the initial screening from a host of 200 plus applicants, cmercury was one among the top 30 ventures who made it to the round two. This was followed by a pitch presentation and interview in front of a panel of academic and industry experts. The main intent of the second phase was to assess the leadership team, clarity of vision, and the market viability of the business idea. Though the overall selection process was tough and strenuous, cmercury made it to the winners' list, as a stamp of approval for its leadership team and its product vision to build a fully AI-powered marketing automation suite by the year 2020.

"We envision to develop an AI-powered marketing automation suite that enables marketers to fully automate the audience, content, channel selections and deployment taking into account of the time favourability of each customer. Being selected and mentored by the experienced team at IIMK LIVE gives an immense boost for us to achieve this vision", says Jacob M George-  Founder & CEO of cmercury.

The incubation at IIMK should provide a major upthrust for cmercury's vision to expand to wider horizons in the marketing automation arena while optimizing its existing capabilities. As a part of the incubation, the leadership team at IIMK LIVE will be closely working with the cmercury team with the vision to transform the company to a best-in-class marketing automation solutions provider in the fast-growing USD 5.5 billion global automation market.

Established in 2016, cmercury provides digital marketing, campaign management, and automation solutions for business enterprises from various sectors including education, finance, retail and e-commerce.