More salesmen turning to technology to improve delivery:Survey

With technology rapidly becoming an essential part of any businesses, nearly three-fourths of sales professionals feel that their organisations to invest technologies that enhances their jobs, says a report. Businesses are looking at investing more in sales technologies in the coming year, as real-time customer insights and personalisation give sales professionals a competitive edge, says a report by professional network Linkedin Wednesday.

As many as 71 percent of the 500 sales professionals in the B2B sectors surveyed, expect their company to invest more money on sales technologies next year, says the survey. "Growth in use of sales technologies and the rise of planned investments are strong indicators that a significant shift is taking place in the sales landscape. Salesmen are now adopting modern selling tactics by tapping into technologies to glean personalised insights and build relationships at scale," says the survey.

The report also reveals that almost all sales professionals (94 percent) use technologies like cloud-based software to accelerate productivity, gather contextual details about customers, and automate tedious tasks, which help them close them more deals..