Marketing automation player cmercury bags SMS mandate for Wonderchef

cmercury, a machine learning-based marketing automation company has won the SMS marketing mandate for India’s leading kitchenware and appliances brand, Wonderchef.  The mandate includes managing Wonderchef’s SMS marketing campaigns for their Indian and global audiences. Currently, cmercury manages email marketing for the celebrity chef- Sanjeev Kapoor- brand, Wonderchef.

Wonderchef appointed cmercury after a highly successful email marketing partnership for more than a year. cmercury will build, implement, analyse and optimize secure SMS marketing solutions for Wonderchef which serves millions of customers around the globe.

Speaking on the association, Jacob M George, Chief Executive Officer, cmercury said, “cmercury is committed to delivering top quality product experience and services to its clients.  I am delighted with Wonderchef’s decision to award the SMS marketing mandate to cmercury, which should give the brand multi-fold uplift in customer engagement using cmercury’s power-packed capabilities like priority sending and conditional messaging.

According to MarketWatch, in 2018, the global SMS marketing software market size was US$ 2150 million and is expected to reach US$12800 million by the end of 2025, with a CAGR of 25.0% during 2019-2025. 

(With inputs from cmercury)