Left Menu
Development News Edition

LUMO releases Real-Time Traffic Insights report

It has been almost three years since LUMO started collecting, analyzing, training and improving the accuracy and stability of this leading-edge technology which is licensed from AdMobilize.


LUMO releases Real-Time Traffic Insights report
Measurement of actual traffic volumes forms the foundation of LUMO's audience analytics, with the next phase of development to include vehicle type, make, model and age from February 2020. Image Credit: Videoblocks

Today, LUMO releases it's inaugural Real-Time Traffic Insights report; setting a new benchmark for out-of-home audience reporting. LUMO will be releasing quarterly reports off the back of its partnership with USA-based AdMobilize. The reports reveal Real-Time traffic volume, trends, patterns, and insights, unlike any other media operator. These provide advertisers with an honest and independent view of LUMO's audience - something that has become a critical component of the future for confidence in the OOH industry.

"The release of this inaugural quarterly report is a tangible signal to our clients that we are serious when it comes to truth metrics and we will work collaboratively with the wider OOH industry players to help establish new standards and develop a plan to advocate for DOOH as a distinct media channel in its own right. Ultimately though, this report combines fresh thinking with innovative technology to create truthful insights," claims Phil Clemas CEO & Co-Founder of LUMO.

It has been almost three years since LUMO started collecting, analyzing, training and improving the accuracy and stability of this leading-edge technology which is licensed from AdMobilize. Data has been compiled by location, in real-time that produces the most accurate, current and transparent truth metrics for each of LUMO's digital screens.

"Today, "truth metrics" are feasible at scale. Brands and agencies are slowly realizing and demanding ground-truth results for their OOH ad spend. Avant-guard operators are converting and enabling their networks to anonymously and granularly quantify ad engagement in the physical world. The traditional legacy-type operators are feeling the pressure, which will ultimately force them to change and evolve into operating with full transparency."

"Meanwhile, more agile and newer billboard operators like LUMO are embracing these new technologies at an exponential pace, enabling them to capture market share while providing their clients with the new normal where opportunity to see and who actually saw my ads is measured with near-perfect accuracy," states Rodolfo Saccoman CEO & Co-Founder of AdMobilize.

Measurement of actual traffic volumes forms the foundation of LUMO's audience analytics, with the next phase of development to include vehicle type, make, model and age from February 2020.

LUMO has made transparency a top priority with a number of initiatives being released over the last year, including drone video footage of each digital screen, client log-in access to their Livestreaming HD camera network to see campaigns displaying in real-time and their independent campaign display reports prepared by tech firm Seedooh.

Download The Devdiscourse News App for Latest News.


TRENDING

OPINION/BLOG/INTERVIEW

Top 10 Fake News, Myths and Realities on 2019 Novel Coronavirus COVID 19

With nearly 1500 deaths by January 14 and around 65,000 infections in China, the Novel Coronavirus 2019 has become one of the worst health epidemics of the 21st Century. However, 8,573 people have been cured but the rumor mongers are a...

Handling fake news Infodemic in time of Coronavirus epidemic

Social media has provided a platform where everybody can disseminate his her views without any supervision. Its excellent if the message is genuine but misinformation is equally disastrous. Health is such a topic where every Tom and Harry c...

Sentiment Analysis on Budget 2020: Long shot for solution to economic worries?

Industries and individuals alike had high expectations from the government to take tangible steps but the budget 2020 seems to have failed expectations....

How can technology help the future of mobility?

More than a billion people or one-third of the global rural population lacked access to all-season roads and transport services in 2016, subsequently hindering the socio-economic development....

Videos

Latest News

British MP heading group on Kashmir stopped at Delhi airport

A British MP heading a parliamentary group on Kashmir on Monday claimed she was denied entry into India despite a valid visa after she landed at the airport here, a charge denied by the government which said she had been informed that her e...

Armed gang steals toilet rolls in panic-buying Hong Kong

A gang of knife-wielding men jumped a delivery driver in Hong Kong and stole hundreds of toilet rolls, police said Monday, in a city wracked by shortages caused by coronavirus panic-buying. Toilet rolls have become hot property in the dense...

2020 Call for Anzisha Prize applications open

Today, the Anzisha PrizeAfricas premier award and fellowship for Africas youngest entrepreneurs AnzishaPrize.org is excited to announce that the 2020 call for applications is now open. Every year, the prize celebrates 20 African entrepren...

Peeved at sanitation worker's death in accident, domestic helps stage protest

Peeved at the death of a sanitation worker in a road accident, scores of domestic helps disrupted the traffic here on Monday. They sought an improvement in road safety and enhanced facilities as they protested outside a residential society ...

Give Feedback