Club Factory crosses 100 mn monthly active users in India

E-commerce firm Club Factory on Friday said it has surpassed 100 million monthly active users in India along with four-fold surge in orders in 2019. The company looks to increase local sellers on its platform to 1 lakh by the end of this year from 30,000 in December 2019.

"Club Factory has surpassed 100 million monthly active users (MAUs) in India following a strong surge in user adoption across the country. Club Factory has witnessed a sharp rise in traffic, clocking in 4 times growth in orders received in 2019 on the platform as compared to the previous year," the company said in a statement. To expand vendor base in India, the company does not charge any commission from the sellers.

The development of local vendor base has helped the company in reducing product delivery and return time, Club Factory founder and CEO Vincent Lou said. "With our investment and efforts to enhance the user experience, we have managed to reduce delivery time by as much as 30 per cent with average positive product rating going up by 40 per cent in 2019. Returns or product exchange on the platform have dropped by almost 25 per cent," he said.

It has received traction from tier-II and III cities located in Uttar Pradesh, Telangana and Bihar, according to the statement.