Left Menu
Development News Edition

Envy Deodorants bagged the most prestigious recognition of 'The Economic Times Promising Brands 2019-2020'

Hogging the limelight in a glitzy awards ceremony held recently in Taj Santacruz in Mumbai, Saurabh Gupta, the young and dynamic Managing Director of Envy Deodorants was honoured with the most prestigious The Economic Times Promising Brands 2019-2020 award for the brand Envy.

ANI | New Delhi | Updated: 16-03-2020 18:24 IST | Created: 16-03-2020 18:24 IST
Envy Deodorants bagged the most prestigious recognition of 'The Economic Times Promising Brands 2019-2020'
Saurabh Gupta, Managing Director, Envy Deodorants receiving the award by leading Actor Yami Gautam. Image Credit: ANI

New Delhi [India], Mar 16 (ANI/NewsVoir): Hogging the limelight in a glitzy awards ceremony held recently in Taj Santacruz in Mumbai, Saurabh Gupta, the young and dynamic Managing Director of Envy Deodorants was honoured with the most prestigious The Economic Times Promising Brands 2019-2020 award for the brand Envy. This platform highlights brands, which have stood firm in the winds of globalization and have truly become a part of the popular Indian culture and day to day lives. The coveted honour was presented to Saurabh Gupta, Managing Director, Envy Deodorants in recognition of his efforts, vision and matchless leadership qualities which have together taken the Envy Deodorants to a sustained higher growth trajectory.

The award was presented to him by leading actor Yami Gautam amid the presence of the who's who of the industry. Saurabh Gupta said: "The brand believes in creating reach and awareness and falling into the consideration set of prospect consumers while maintaining the loyalty of the current customers. I feel honoured to have received this significant recognition which will keep me inspired in my journey."

"A promising brand needs a sustainable ground to hold which is relevant to the consumers. Envy Deodorants believes in creating reach and awareness and falling into the consideration set of prospect consumers while maintaining the loyalty of the current customers," he added. Envy is a range of no-gas deodorants and perfumes blended with rich French fragrances available at modest price points. It has established itself as a brand which offers rich fragrance options that capture the scent and essence of French elegance to Indian consumers.

The most desirable brand Envy has Cine Star Akshay Kumar, the leading youth icon of India as its brand ambassador. Akshay represents the masses and the message he conveys through his effortless macho charisma appeals directly to the youth. Hence, he perfectly captures the brand's ethos. Furthermore, his sense of style, aura, and the connection he shares with the millennial generation is something, which surely helps Envy to enhance the brand recall value amongst our target audience. The brand's ideology very well resonates with young audience and motivates to keep up their individuality with layering qualities like dynamism, machismo, young energy, romance and clear attitude without compromise.

Envy is targeted at affluent group who love adventure, experience, aspire to use premium products, Fashion and grooming conscious, ready to experiment, young professionals. While almost all other brands in the category reinforce the romance/glamour route, Envy drove on utility, being the first Indian brand to guarantee 1000 minimum sprays. This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)


TRENDING

OPINION / BLOG / INTERVIEW

Rethinking Rural Livelihoods in the Times of COVID-19

The reverse migration caused by COVID 19 pandemic has put an additional burden of about one crore people on Indian villages particularly in the states of Uttar Pradesh, Bihar, Bengal and Odisha. Besides increasing the risk of spreading the ...

‘Discounted Deaths’ and COVID 19: Anthropology of Death and Emotions

Death is a social event rather than the mere cessation of biological functions. As seen by anthropologists, death is not just physical but intensely social, cultural, and political....

Indigenous knowledge of communities a must for maximizing impact of community work

Generally, it has been observed that the majority of the academicians in higher education institutions neglect the wisdom of community people and throw their weight around thinking that they know everything and the community knows nothing. ...

In rebuking FBR, Pakistan’s courts take a stand for public health

The system, if implemented effectively, will allow Pakistans revenue service to combat the illicit trade in tobacco products and potentially add hundreds of millions of dollars to the states budget each year. ...

Videos

Latest News

32 new COVID-19 cases in Chhattisgarh

A total of 32 new COVID-19 cases were reported on Saturday, taking the total number of cases to 447 in the state, Chhattisgarh health department said. One death was also reported in the state.With the new cases coming in, there are 344 acti...

MCX Q4 net income rises 7 pc to Rs 65.5 crore in Mar quarter

Commodities bourse MCX on Saturday reported a 7 per cent growth in net income at Rs 65.50 crore for the three months to March. The largest exchange in the commodity derivatives segment said its March quarter revenue did better with a 22 per...

Playing behind closed doors won't affect my performance: Jhingan

India defender Sandesh Jhingan on Saturday said playing in empty stadiums will not have a bearing on his performance though it is not something he was looking forward to. The COVID-19 pandemic has brought all sporting events to a standstill...

Man dies in family brawl, family accuses kin of attack; police deny attack

Andhra Pradesh Police on Saturday filed a case over the issue of family quarrel and suspicious death of a man after a fight in Chittoor district. The deceased identified as Gopi had a quarrel with his cousin Gangadharam in which Gopi, his b...

Give Feedback