Miles SOBA: Revolutionizing Business Education with Ed-Work Pedagogy

Miles School of Business and Liberal Arts (SOBA) is reshaping business education with its Ed-Work Pedagogy, blending academics with work experience. Through innovative programs and the student-led Guthli Ad Fest, SOBA prepares students for industry challenges. Industry leaders support and enhance this transformative learning approach.

Miles School of Business and Liberal Arts (SOBA) is pioneering a new era in business education with its Ed-Work Pedagogy. This forward-thinking approach combines academic learning with practical, real-world experiences, allowing students to graduate with valuable work experience alongside their degrees.

The institution has set up an on-campus agency where students engage in live projects from their first day, refining their skills to meet industry requirements. Dr. Prateesh Nair, CEO and Founder of Miles SOBA, emphasized the benefits of this hands-on approach, which prepares students to meet industry demands.

The school's innovative BBA program in Branding and Advertising, adopted by institutions like Mount Carmel College and Jain University, is hailed by educators like Dr. Easwaran S Iyer as transformative. Additionally, the Guthli Ad Fest 2024, conceptualized by Dr. Nair and led entirely by students, featured industry icons and enriched attendees' learning experiences.